THEPortfolioBOOK

Connect the dots. Make the moment.

A full-spectrum marketing agency in Kuala Lumpur and Penang. We take one idea from strategy and design through to the post, the booth and the event floor.

Connect the dots. Make the moment.

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WE MADEtheseHAPPEN

A few moments from the last two years.

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Experience Centre launch The launch moment: the sphere lights with the logo
Spooky Family Glow test, 16 October
Young Artist Award 2026 The 2026 key visual
Creativity for Kids launch Star lights up for the official launch
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Campaigns

BIG IDEAS,smallDETAILS

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Campaign strategy and planning: what the campaign must achieve, who it is for, and the plan, channels and budget to get there.

  • Campaign strategy
  • Campaign planning
  • Media planning
  • Targets and reporting
Big Dreams, Young Minds: Finale guests at the township masterplan
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Finale award ceremony, Gamuda Cove Experience Gallery

Big Dreams, Young Minds

Gamuda Land: youth entrepreneurship challenge across three townships

Client
Gamuda Land (organiser)
Where
Gamuda Cove, Gamuda Gardens and twentyfive7
When
October 2025 to 11 January 2026
What we made
Workshop content, judging system, speakers, eight event days, campaign adaptations

Gamuda Land's entrepreneurship challenge for children aged 9 to 12 took young teams from a business canvas to a live pitch. We delivered the programme for Gamuda Land across three townships, from virtual briefings and workshops to the finale.

We designed the workshops and judging system, appointed speakers, delivered eight event days and adapted the campaign visual for screens, print and social. Of 70 starting teams, 26 reached the semi-finals and 13 pitched at the finale.

Delivered, 11 January 2026

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01 Big Dreams, Young MindsGamuda Land · Campaigns

How the programme ran

  1. 01
    Briefings

    Three virtual briefings on Zoom, 25 to 29 October 2025

  2. 02
    Preliminary

    Two-hour business canvas workshops at the galleries

    70 teams
  3. 03
    Semi-final

    Two-day workshops with core and elective modules

    26 teams
  4. 04
    Grand finale

    Live pitches and awards, Gamuda Cove, 11 January 2026

    13 teams
8event days across three townships
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Slot game for Gamuda Gardens

Money Mari Home

Gamuda Land: Chinese New Year homebuying activation, 50th anniversary

Client
Gamuda Land
Where
Gamuda Land galleries in four townships
When
From 10 January 2026, through Chinese New Year
What we made
Slot-machine games, golden horse installation, prize logistics, partner outreach, partners dinner
Result
374 registrations at three sites, 10 to 18 January 2026

A Chinese New Year campaign for Gamuda Land's 50th anniversary. Visitors shared the campaign music video, posted a Tempo Challenge, registered, then pulled a slot machine at the gallery for prizes. We designed the mechanic and built three site-specific slot games.

We designed the golden horse installation, which was built for the campaign, ran prize and voucher logistics, and brought 30 brands into the voucher programme from 271 approached. We also produced Gamuda Land's partners dinner print.

Delivered, Chinese New Year 2026

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02 Money Mari HomeGamuda Land · Campaigns

How visitors played

  1. 01
    Watch and share

    The campaign music video

  2. 02
    Post

    A Tempo Challenge on social media

  3. 03
    Register

    Sign up for the campaign

  4. 04
    Pull the slot machine

    At the gallery, on our site-specific slot game, for prizes

374registrations at three sites, 10 to 18 January 2026
30brands in the voucher programme, from 271 approached
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Creative

SCRIBBLE,doodle,PIXELS LATER

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The idea and everything made from it: identity, key visuals, design and the content that carries them.

  • Branding and identity
  • Key visuals and campaign design
  • Print, signage and booth design
  • Photo, video and motion
Experience Centre signage: Glass sticker, design illustration
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Launch day: our glass sticker, installed

Experience Centre signage

Silicon Island Development: fascia sign and glass sticker

Client
Silicon Island Development Sdn Bhd
Where
Experience Centre, Silicon Island, Penang
When
October 2026
What we made
Fascia sign drawings, glass sticker drawings, 1:1 production files
Result
Glass sticker installed for the 17 October 2026 launch

The first completed building on Silicon Island needed its name across the fascia for its 17 October launch. We set every letter to the main contractor's measured drawings and gave the sign maker files to cut straight from.

The 12.9-metre sign is drawn letter by letter at full size, each within 0.005 mm of the typeface. It is still to be installed. Our white vinyl glass sticker was on the building for launch day.

Delivered, 15 October 2026. Fascia sign not yet installed.

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03 Experience Centre signageSilicon Island Development · Creative
SB-01: fascia elevation and setting-out
SB-02: lock-up and height detail
ST-01: glass sticker elevation and set-out
  • #FFFFFF
  • #D2D7DA
  • #506369
  • #B3B9B0

Proof · Experience Centre signage · October 2026 · colours sampled from the artwork

SB-01: fascia elevation and setting-out · SB-02: lock-up and height detail · ST-01: glass sticker elevation and set-out

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10 × 10 ft booth, 3D view

Carrie Lab in-store booths

Wipro Unza: in-store booth design for Carrie, proposal

Client
Wipro Unza
Where
Twelve stores, one in East Malaysia
When
Planned from 23 November 2026
What we made
3D booth design, layout plans, artwork dielines, fabrication drawings

An in-store activation for Carrie Super Fresh and Carrie Super Protect, planned to tour twelve stores. One booth design in two sizes, so it fits a 10 × 10 ft space or an 8 × 8 ft one.

Planned as four booth sets for twelve stores from 23 November, one shipped by sea to East Malaysia. The fabrication drawings go down to the scent pump in the sniffing island.

Proposal, October 2026

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04 Carrie Lab in-store boothsWipro Unza · Creative
10 × 10 ft booth from the store aisle
10 × 10 ft booth from above
8 × 8 ft booth at shopper eye level
  • #828387
  • #C3C2C1
  • #123D80
  • #ABA49C
  • #635D79

Proof · Carrie Lab in-store booths · Planned from 23 November 2026 · colours sampled from the artwork

10 × 10 ft booth from the store aisle · 10 × 10 ft booth from above · 8 × 8 ft booth at shopper eye level

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Digital

MAKE SOMEnoiseONLINE

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Where the campaign meets its audience online: the channels we run, the media we buy and the people who carry it.

  • Social media management
  • Paid media on Meta, TikTok and Google
  • Influencer marketing
  • PR and media relations
  • Facebook
  • Instagram
  • TikTok
  • Google
  • eDM
  • Creators
  • Websites

Results so far

104,522contest entries from 2,789 schoolsYoung Artist Award 2026, by 14 July
2,027,003views on creators' launch-party videosCreativity for Kids launch, by 10 October
10TikTok creators on one launchSpooky Family, October 2026
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The 2026 key visual

Young Artist Award 2026

Faber-Castell Malaysia: national colouring contest, strategy to school tour

Client
Faber-Castell Malaysia
Where
Nationwide, with a 10-school tour
When
2026; posts from 8 April to 20 July
What we made
Strategy, key visual, contest website, Meta ads, eDMs, social, school tour
Result
104,522 entries from 2,789 schools, as of 14 July 2026

A national colouring contest for children aged 5 to 17, recognised by the Ministry of Education Malaysia. It needed one look that schools, parents and children would know on sight, from the first poster to the last post.

We built a class-upload route into the contest website, so a teacher could enter a whole class at once. 98,433 of the 104,522 entries came through it, 94% of the total.

Entries closed July 2026. Results as of 14 July 2026.

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05 Young Artist Award 2026Faber-Castell · Digital
Journey post, 8 April
One month left, 30 May
Submissions closed, 3 July

Journey post, 8 April · One month left, 30 May · Submissions closed, 3 July

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What's inside, 13 October

Spooky Family

Faber-Castell Malaysia: blind-box launch, social and creator campaign

Client
Faber-Castell Malaysia
Where
Online: Meta, TikTok, e-shop, Shopee, TikTok Shop
When
9 to 31 October 2026
What we made
Launch film, social posts, TikTok versions, character reels, creator programme, paid social

A limited-edition blind box: glow-in-the-dark stationery and one of four mystery plush, the fourth a secret. It sells online only, so the posts have to do the selling, from what is inside the box to where to buy it.

We built the launch film, posts and character reels from Faber-Castell's own key visual and characters, and ran them alongside ten TikTok creators and paid social on Meta and TikTok.

Running, 9 to 31 October 2026

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06 Spooky FamilyFaber-Castell · Digital
Glow test, 16 October
Where to buy, 19 October
Collect the set, 24 October

Glow test, 16 October · Where to buy, 19 October · Collect the set, 24 October

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Star lights up for the official launch

Creativity for Kids launch

Faber-Castell: Creativity for Kids launch party at KidZania

Client
Faber-Castell Malaysia
Where
KidZania, Malaysia
When
1 August 2026
What we made
Launch party, collateral, gift sets, launch film, creator programme, video boosting
Result
2,027,003 views on creators' party videos, 101% of target, by 10 October 2026

Faber-Castell launched its Creativity for Kids range in Malaysia with a Creative Play Party at KidZania. We produced the party: artwork, an experiential station, gift sets chosen by each family, the event lounge and the official launch moment.

Nineteen creators posted 59 videos from the party. We briefed and reviewed them, then boosted eight as partnership ads, taking the videos from 333,128 to 2,027,003 views against a two-million target.

Delivered, 1 August 2026

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07 Creativity for Kids launchFaber-Castell · Digital
Welcome screen in the KidZania theatreEvent lounge photo wallGift-set display: mini gardens and sensory packs

Welcome screen in the KidZania theatre · Event lounge photo wall · Gift-set display: mini gardens and sensory packs

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Experiential

FROM IDEAto floorAND BACK

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Where the brand meets people in person: launches, activations and events, and the builds behind them.

  • Events and launches
  • Activations and roadshows
  • Booths and fabrication
  • Sponsorship and partnerships
  • Sourcing and branded merchandise
Experience Centre launch: Table setting with Silicon Island tote bags
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The launch moment: the sphere lights with the logo

Experience Centre launch

Silicon Island Development: launch of its Experience Centre, Penang

Client
Silicon Island Development Sdn Bhd
Where
Silicon Island Experience Centre, Penang
When
17 October 2026
What we made
Event production, on-site print and the entrance glass sticker

The first completed building on Silicon Island was launched on 17 October 2026, officiated by the Chief Minister of Penang. We produced the launch morning at the Experience Centre, from arrival and registration to the speeches, the launch moment and brunch.

Guests of honour placed their hands on a holographic sphere, which lit with the Silicon Island logo. Registration, direction and rostrum signs shared one look, and our glass sticker named the building on launch day.

Delivered, 17 October 2026

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08 Experience Centre launchSilicon Island Development · Experiential
EleveniqCrew

Experience Centre launch

Venue
Silicon Island Experience Centre, Penang
Date
17 October 2026
Arrival, with our glass sticker on the building
The hall set before guests arrived
Guests of honour at the launch moment

Arrival, with our glass sticker on the building · The hall set before guests arrived · Guests of honour at the launch moment

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Speed-dash course under the ring arch

UHU x Sonic holiday events

Six school-holiday family event days at three Gamuda Land townships

Event
UHU x Sonic @ Gamuda Land
Where
Kota Kinabalu, Iskandar Puteri and Kota Kemuning
When
December 2025 to January 2026, six days
What we made
Five activity stations, adapted collateral, registration system, on-ground delivery

Free school-holiday family events at Gamuda Land galleries in Sabah, Johor and Selangor, two days at each site. We designed five activity stations themed on UHU glue and Sonic the Hedgehog, from a mask craft to a speed-dash course.

We adapted UHU's Sonic campaign artwork into station graphics and event collateral, built the registration system for all three sites and delivered every event day on the ground.

Delivered, 20 December 2025 to 25 January 2026

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09 UHU x Sonic holiday eventsAt Gamuda Land townships · Experiential
EleveniqCrew

UHU x Sonic holiday events

Venue
Kota Kinabalu, Iskandar Puteri and Kota Kemuning
Date
December 2025 to January 2026, six days
Ring arch and hop-dash course, Bukit Bantayan
Identity Lab mask cards, ready for the craft
Hop dash beside the Gamuda Land gallery wall

Ring arch and hop-dash course, Bukit Bantayan · Identity Lab mask cards, ready for the craft · Hop dash beside the Gamuda Land gallery wall

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Finalists and judges after the awards

Colour4Life 2025

Faber-Castell Malaysia: Colour4Life 2025 award ceremony and lunch

Client
Faber-Castell Malaysia
Where
Gamuda Cove Experience Gallery, Selangor
When
13 December 2025
What we made
Award ceremony and lunch, with commissioned event photography

Colour4Life's third annual contest closed with an award ceremony and lunch for its top 30 finalists at the Gamuda Cove Experience Gallery. The finalists ranged from students to retirees.

A three-judge panel scored the finalist exhibition on the day, followed by speeches, eight prize presentations and lunch. We delivered the ceremony for Faber-Castell and commissioned the photography.

Photography: YEXIANGLIM, commissioned by Eleveniq

Delivered, 13 December 2025

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10 Colour4Life 2025Faber-Castell · Experiential
EleveniqCrew

Colour4Life 2025

Venue
Gamuda Cove Experience Gallery, Selangor
Date
13 December 2025
A full room for the ceremony
Judges at the finalist exhibition
Prize gift sets on the presentation table

A full room for the ceremony · Judges at the finalist exhibition · Prize gift sets on the presentation table

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How we work

WHAThappensNEXT

The same steps on every campaign, so you always know what comes next and what you are approving.

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  1. 01Brief

    What the campaign must achieve, for whom, and with what budget.

  2. 02Moodboard

    One direction to agree on before design starts.

  3. 03Three drafts

    Three key visual options from the agreed moodboard.

  4. 04Refine

    The chosen draft developed, with two rounds of revisions.

  5. 05Roll out

    Every format adapted from the one key visual.

  6. 06Build and run

    Print, booths and events produced; the campaign run on the day and online.

  7. 07Report

    Results against the targets, and what we would change next time.

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WHY,whoAND HOW

A full-spectrum marketing agency in Kuala Lumpur and Penang. We take one idea from strategy and design through to the post, the booth and the event floor.

Work for Gamuda Land, Silicon Island Development, Faber-Castell and Wipro Unza.

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Who we have made things for

Silicon Island Development
Experience Centre launch, Experience Centre signage
Gamuda Land
Big Dreams, Young Minds, UHU x Sonic holiday events, Money Mari Home
Faber-Castell
Colour4Life 2025, Creativity for Kids launch, Young Artist Award 2026, Spooky Family
Wipro Unza
Carrie Lab in-store booths
Colour4Life 2025: A full room for the ceremony

SAYhelloANYTIME

Studios
Kuala Lumpur and Penang, Malaysia

Connect the dots. Make the moment.